AI Design Workflows · 2026 Guide · For Norwegian teams

What is Vibe Design?

Dhairya Purohit
Runs Ekyon and co-founded Contemy. Builds dMaya.
Published April 25, 2026

Vibe design came into focus as a term in 2026. Google Stitch got a major overhaul on March 19 that sent Figma's stock down 8% in a day. Anthropic launched Claude Design shortly after.

The term has been used loosely. This post draws a cleaner line. What vibe design is. What it is not. How a real session goes.

What vibe design is

You open a project, describe what you want in plain English, and a canvas fills in with a real UI design. A layout with typography, colors, spacing, components, and responsive behavior, held together by a design system that stays consistent across every screen you generate after it. You iterate by talking.

What vibe design is not

Not vibe coding

Vibe coding outputs code. Vibe design outputs a visual. Different workflow.

Not wireframing

Wireframe tools produce rough sketches. Vibe design produces production-grade output.

Not Figma AI

Figma AI adds AI assistance to a manual design tool. Vibe design tools are prompt-first.

Not image generation

Midjourney, DALL·E produce a picture. Vibe design tools produce a working layout with real components.

How a real session goes

  1. 1. Describe what you need. One paragraph.
  2. 2. Canvas fills in. First draft lands in 2-3 minutes on a mid-tier model.
  3. 3. Here is what it looks like in dMaya on Claude Opus 4.7:
A vibe design session in dMaya. Prompt in, design on a canvas in about 2.5 minutes.
  1. 4. Iterate in chat. Pick a different model per generation (Claude, GPT, Gemini, open-source).
  2. 5. Share a preview link. No login required.
  3. 6. Export clean code. Hand HTML to Cursor or Claude Code for conversion to your stack.

Against alternatives

We ran the same prompt through dMaya, Google Stitch, and Claude Design. Headline: dMaya on Opus 4.7 landed a usable dashboard in ~2.5 minutes. Claude Design on the same Opus model took ~10 minutes and ate ~20% of a weekly Claude limit in one run. Google Stitch was fast but not shippable. Full breakdown in the same-prompt comparison.

FAQ

Try a real vibe design session

Describe what you want. Watch the canvas fill in. Export clean code. Plans start at $18/mo.

Start Designing